Business development

How do business development managers use our platform to generate meaningful insights?

Fostering authentic, ongoing business development relationships

Our platform allows teams to foster authentic, ongoing relationships with the people they need to connect with in less time and with less effort. The platform offers immediate feedback about important decisions that is relevant, contextualised, highly targeted and in near real-time.

Clients in biopharmaceutical business development teams use the platform to answer important issues around strategically build relationships and to develop, identify and expand new business opportunities. For example, for organisations which have recently gone through the search, evaluation and negotiation processes our client explore important questions such as:

“How did we handle the evaluation process?”

“Do you have any comments about how we handled the negotiation process?”

“Compared to other large companies in the sector, did we execute the onboarding process effectively?”

The initial question is designed to elicit a range of responses. We collate those responses and, where necessary, we have a conversation with the client about the best approach to build on those responses with follow up questions. So, for example, responses to the question:

“How did we handle the evaluation process?”

may elicit responses from “Really well” through to “Very poorly”. The follow up questions will then be framed to drill-down into the aspects of that process that the respondent thought that the client has done well and where the respondent felt that the client’s team performed less well.

Likewise, responses to the question:

“Is our communication with you timely and effective?”

will range from negative through to positive. Respondents who give negative feedback will be encouraged to take part in a deeper conversation about their issues with the client’s communication and the steps that the client could take to address those issues.

These follow up questions will generate more feedback to be interpreted. Thus, some respondents who rated the evaluation process poorly may have issues with the speed of decision-making, others may have issues with the amount of feedback given to them at the end of the evaluation process.