The art of business development is listening

Listening is a powerful act: you have to put yourself out to do it.

David Hockney

The core of building strong business development relationships is communication. And at the core of communication is listening. Listening makes people with whom you interact feel valued, appreciated, cared for and respected. How do you do that? By talking on a regular basis to your business development contacts, asking them the right questions and listening hard.

The single most useful thing that you can do to inform your business development team and indeed your whole business, is to invest in the process of structured listening.

Structured listening consists of four discreet processes:

BioPartnering’s Decision Analytics platform empowers your structured listening

BioPartnering’s Decision Analytics platform deconstructs the traditional survey model to create a new paradigm to get real-time feedback and create a rich listening-driven conversation to support decision-making by biopharmaceutical teams. The platform enables alliance management, business development, clinical research and other teams in biopharmaceutical organisations to make better decisions by building engagement with business development contacts, employees, partners and other stakeholder groups.

Contact us on if you would like to learn more about how we can make your team better listeners.